Politics Goes Tiktok: The New Campaign Way

Have you ever thought of politicians having the most problems faced? Especially with governmental crisis and world issues? Can they even make use of Tiktok? Today let’s answer that!

TikTok is changing the way your social media works — even if you’re avoiding it. Politicians even can not.

The app is TikTok, formerly Musical.ly, its virtually inexhaustible library of prompts, and easy editing tools using which people can create their own short videos have resulted in a veritable deluge of political memes or just political videos. With it, people can lip-sync to some of Prime Minister Narendra Modi’s speeches, make a meme featuring Congress president Rahul Gandhi’s “Chowkidar Chor Hai”. And so many more.

With billions of users, and thousands of videos uploaded every day it’s safe to say that TikTok is definitely the flavor of the season — and that fact isn’t lost on political parties, even if some of them aren’t fully convinced about it.

How Can Tiktok be Reliable in Politics

The Congress social media cell’s chief, Divya Spandana, says TikTok is less political compared to other platforms such as Facebook and Twitter but adds that it is entertainment combined with shock value, making it an unusual platform for people who use Twitter and Facebook regularly.

TikTok has a lot of young users, including first-time voters who are the ones to be targeted which is a plus for running official candidates. Plus, you can also buy tiktok followers, with that you will have more chances to politically campaign for more audience. If they wanted instant fame, or they wanted to let the people have the impression that they are indeed going on with the trend, then it sure is easy to convince them of your politicals wills and aims.

With as easy as a 15-20 Tiktok video, it will also be as easy as telling them to vote for you.

If you are worried that it might be a bad campaign avenue, then you should be atleast relieved to know that Tiktok actually said that it does not have any plans of proactively getting politicians and political parties on board for political ads are a key part of Twitter and Facebook’s revenue stream, however with the ravaging digitalized world, it is open for anyone to join and express views and showcase talent as long as it is in line with its community guidelines. 

Brennan Quinten

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